SEAM COFFEE
PACKAGING DESIGN, ACADEMIC PROJECT
SEAM COFFEE
PACKAGING DESIGN, ACADEMIC PROJECT
SEAM COFFEE
PACKAGING DESIGN, ACADEMIC PROJECT
OVERVIEW
The Seam coffee line spans five products: three whole bean bags, a single cold brew can, and a four-pack cold brew box, unified by a consistent cross-stitch-inspired design system.
The logotype mimics cross-stitched script. Motifs built from stitch patterns decorate each bag, and the product names are pulled directly from this craft's vocabulary.
The Seam coffee line spans five products: three whole bean bags, a single cold brew can, and a four-pack cold brew box, unified by a consistent cross-stitch-inspired design system.
The logotype mimics cross-stitched script. Motifs built from stitch patterns decorate each bag, and the product names are pulled directly from this craft's vocabulary.
THE CONCEPT
Cross stitch is a craft built on repetition, precision, and patience. These qualities translate naturally to coffee. Seam draws on the visual language of cross stitch to create a coffee brand that feels both handcrafted and deliberate. The brand name itself references the craft: a seam is where two things meet.
Cross stitch is a craft built on repetition, precision, and patience. These qualities translate naturally to coffee. Seam draws on the visual language of cross stitch to create a coffee brand that feels both handcrafted and deliberate. The brand name itself references the craft: a seam is where two things meet.
DELIVERABLES
Coffee bag dielinee
Coffee can dieline
Cold Brew 4 pack dieline
Coffee bag dielinee
Coffee can dieline
Cold Brew 4 pack dieline
NOTES
NOTES
This project was completed as part of a Packaging Design course. All design work, including the logo system, typography selection, color palette, and brand guidelines, was created by me.
This project was completed as part of a Packaging Design course. All design work, including the logo system, typography selection, color palette, and brand guidelines, was created by me.
This project was completed as part of a Packaging Design course. All design work, including the logo system, typography selection, color palette, and brand guidelines, was created by me.
This project was completed as part of a Packaging Design course. All design work, including the logo system, typography selection, color palette, and brand guidelines, was created by me.
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