RAIL BALTICA ULEMISTE
BRAND IDENTITY, ACADEMIC PROJECT
RAIL BALTICA ULEMISTE
BRAND IDENTITY, ACADEMIC PROJECT
RAIL BALTICA ULEMISTE
BRAND IDENTITY, ACADEMIC PROJECT
OVERVIEW
Rail Baltica Ülemiste is more than a station. It's a gateway. As a key hub in the Rail Baltica transnational network, the newly built Ülemiste terminal represents progress, forward movement, and the quiet power of connection between people, cities, and countries
For a brand identity class, I was given the Ülemiste terminal as an architectural subject and tasked with building a visual identity from the ground up. The challenge wasn't just to make something that looked good. It was to make something that felt like the building itself.
Rail Baltica Ülemiste is more than a station. It's a gateway. As a key hub in the Rail Baltica transnational network, the newly built Ülemiste terminal represents progress, forward movement, and the quiet power of connection between people, cities, and countries
For a brand identity class, I was given the Ülemiste terminal as an architectural subject and tasked with building a visual identity from the ground up. The challenge wasn't just to make something that looked good. It was to make something that felt like the building itself.
THE CONCEPT
I started with finding inspiration from the architecture's bold lines and sweeping forms. The station's structural language became my design language. Every visual decision, the logomark, the typography, the color palette, was drawn directly from what the building was already saying.
The "R" mark sits at the heart of the identity. It embodies speed, direction, and unity, echoing the terminal's architectural lines while symbolizing Rail Baltica's mission to connect seamlessly across borders. It works at every scale, from a wayfinding sign to a favicon.
I started with finding inspiration from the architecture's bold lines and sweeping forms. The station's structural language became my design language. Every visual decision, the logomark, the typography, the color palette, was drawn directly from what the building was already saying.
The "R" mark sits at the heart of the identity. It embodies speed, direction, and unity, echoing the terminal's architectural lines while symbolizing Rail Baltica's mission to connect seamlessly across borders. It works at every scale, from a wayfinding sign to a favicon.
DELIVERABLES
Full logo system
Brand guidelines book
Typography & color system
Print collateral
Brochures
Brand applications
Full logo system
Brand guidelines book
Typography & color system
Print collateral
Brochures
Brand applications
NOTES
NOTES
This project was completed as part of a Brand Identity course. All design work, including the logo system, typography selection, color palette, and brand guidelines, was created by me. Nano Banana was used solely to generate photorealistic mockups onto which my original designs were placed.
This project was completed as part of a Brand Identity course. All design work, including the logo system, typography selection, color palette, and brand guidelines, was created by me. Nano Banana was used solely to generate photorealistic mockups onto which my original designs were placed.
This project was completed as part of a Brand Identity course. All design work, including the logo system, typography selection, color palette, and brand guidelines, was created by me. Nano Banana was used solely to generate photorealistic mockups onto which my original designs were placed.
This project was completed as part of a Brand Identity course. All design work, including the logo system, typography selection, color palette, and brand guidelines, was created by me. Nano Banana was used solely to generate photorealistic mockups onto which my original designs were placed.
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